WARC's Word of Mouth Masterclass 2008: Making WOM Work for Brands

In this article, James Aitchison, Managing Editor of WARC Online, reports from WARC’s Word of Mouth Marketing Masterclass 2008.

WARC's Word of Mouth Masterclass 2008: Making WOM Work for Brands

James Aitchison

This article is an extract from WARC's Word of Mouth Masterclass 2008. An analysis of the WARC Word of Mouth Marketing Awards 2008 is available here, and a full list of entrants to the Awards can be accessed here. For full coverage of this event, visit our conference blog page.

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