Jonathan Mildenhall, Vice President, Global Advertising Strategy and Content Excellence, The Coca-Cola Company, and Chair of the Warc Prize for Innovation 2012, explains Coca-Cola's 70/20/10 rule and discusses for the FMCG company has moved from a big, traditional, bureaucratic, slow-moving organization (Type 1) to an open, transparent and creatively-driven organization (Type 2).
Innovation and the 70/20/10 rule: The Coca-Cola Company's Approach
Jonathan MildenhallThe Coca-Cola Company
Recently, I had the pleasure of attending a few classes at Stanford University. This was in exchange for speaking about The Coca-Cola Company's Content...