WARC x SoundOut: Unlocking the subconscious power of music 1 – new discoveries in testing

David Courtier-Dutton and Daniel Müllensiefen

David Courtier-Dutton and Professor Daniel Müllensiefen reveal the results of a 12 month research project, involving 650,000 US/UK consumers, in which both the subconscious and conscious (System 1 and System 2) emotional impact of music has been measured and mapped.

Presented by:

David Courtier-Dutton (CEO, SoundOut)

Professor Daniel Müllensiefen (Professor of Music and Mind, Goldsmiths University of London)

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