01:11 – Introduction to EffWorks with Laurence Green. 01:59 – Dr Grace Kite on brand power in inflationary times. 09:49 – Tom Roach on winning attention through digital creativity. 13:17 – Creative across digital formats. 15:27 – Digital storytelling fundamentals. 17:56 – The importance of creators. 21:45 – Orlando Wood on applying enduring creative principles.
WARC Topic: Pricing strategy
WARC Topic: Digital media...
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