WARC x Cannes Lions: Why brand isn't dead, battling the beige & new rituals

On day two of Cannes Lions, WARC's Alex Brownsell speaks with e.l.f Beauty CMO Kory Marchisotto and Dr Marcus Collins about why brand isn't dead, Adam Morgan from eatbigfish makes the case against dull and beige ads, and MSQ's Justin Cox shares new research on the power of rituals.

Where to listen

Further reading

WARC x Cannes Lions: The truth behind that viral Snoop ad, tackling climate change & B2B research

Transcendent brands and supercharged revenues: e.l.f. Cosmetics

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