WARC x Cannes Lions: The triple opportunity of attention

In this episode of the WARC Podcast from day four of the Cannes Lions festival, WARC looks at the triple opportunity of attention, its new whitepaper about ‘Making a Promise to the Customer’, created in partnership with the B2B Institute, and what happened when Scott Galloway arrived in Cannes.

Watch a recording of this episode here.

Where to listen


01:25 – Yusuf Chuku discusses his role at NBC Universal. 03:33 – Why context matters.06:00 – Yusuf details...

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