WARC x Cannes Lions: Behind Guinness's transformation, the power of progressive ads & talking strategy

On day three of Cannes Lions, WARC's Anna Hamill talks to Diageo's Grainne Wafer and Callum McCahon from Born Social about Guinness's brand transformation, WARC's Lena Roland and Mark Pollard from Sweathead discuss the future of strategy, and Oxford University's Andrew Stephen and the Unstereotype Alliance's Sara Denby share new research proving the power of progressive advertising.

Where to listen

Further reading

Ritson: Marketing doesn’t start with creativity but with diagnosis

Progressive ads drive higher sales growth

WARC x Cannes Lions: Why brand isn't dead, battling the beige & new rituals...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands