What’s working in travel

Global strategies, campaign updates and trends in the travel category.
  • Transport & tourism reported the biggest proportional fall in advertising spend in 2020 as a result of COVID-19, down 33.8%, so rebuilding trust after the pandemic will be essential.
  • Successful tourism brands allocate 61% of their budget to digital media, compared to 15% for TV, with virtual experiences, immersive online content and social media inspiration all playing a big part.
  • Searches for hotels, flights and destinations are growing again in March 2021, but sustainability is now an increasing priority for consumers....

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Insights Team
Bray Leino

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