What's working in tech-enabled marketing 2022

Global strategies, campaign updates and trends in tech-enabled marketing.
  • Brands operating in the metaverse should aspire to offer consumers immersive, augmented experiences rather than commercial propositions.
  • WARC Awards for Media winners excelled by using tech to seamlessly enter into consumer culture, embracing simplicity, and solving consumer problems.
  • Marketers should focus on understanding the basics of web3 technologies such as non-fungible tokens (NFTs) before committing to incorporating them.
  • Retail brands must strike a balance between using technology to create seamless customer experiences and ensuring that customers still benefit from human interaction....

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