What’s working in tech and electronics

Global strategies, campaign updates and trends in the tech and electronics category.
  • Brands should consider re-prioritising or rebundling existing products and services to fit new customer requirements, with COVID-19 forcing new demands on businesses for WFH and households for home school.
  • Distinctive brand assets and being digitally savvy will be key for differentiation, and a positive UX is crucial.
  • In the e-commerce space, brands need to plan for digital (as well as mental and physical) availability and create a seamless and pleasurable online experience for their customers.
  • A major opportunity for brands is educating users to get more out of the products or filling knowledge gaps to drive upgrades, renewals or additional...

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