What's working in sponsorship and partnerships

Global strategies, campaign updates and trends in sponsorship and partnerships.
  • Rights holders can harness data analytics and AI to demonstrate ROI to sponsors under pressure as a result of COVID-19, especially as they are forced to think more creatively about creating value.
  • Audience partnerships have been key and have been used to refresh positioning to target new demographics.
  • Esports offers partnerships and collaborations that are not yet available in traditional sports....

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