What's working in sponsorship and partnerships 2022

Global strategies, campaign updates and trends in sponsorships and partnerships.
  • There is increased pressure on rights holders to prove the impact that sponsorship is having on partners’ businesses.
  • Partnerships can be used to delicately broach taboo topics, as well as promote inclusive, responsible narratives.
  • Advertisers can gain future rewards by playing a significant role in diversifying the sports landscape.
  • Marketers can reap rewards by rooting their work in a strong cultural insights, and partnering with popular influencers and existing intellectual property....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands