What's working in social

Global strategies, campaign updates and trends in social.
  • Social media has offered a new storefront for brands during the pandemic, though brands may still be underinvesting.
  • Brands should focus on building visibility and discovery to achieve strong brand effects on Facebook and Instagram, though Instagram in particular is growing as a B2B channel.
  • Brands can learn from China on building customer retention in a cookie-free landscape, particularly through community building on super-apps like WeChat.
  • There has been a rise – and subsequent fall – in hype around social audio, with downloads of pioneering social audio app Clubhouse peaking in February 2021....

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