What’s working in search

Global strategies, campaign updates and trends in search.
  • Automotive, travel and luxury industries were hit particularly hard, with a dramatic dip in search volumes.
  • Brands should facilitate product discovery on e-commerce and social media sites.
  • Brands can influence consumer propensity to buy by intervening at touchpoints including e-commerce search.
  • Brands can benefit by focusing search advertising investment on the ‘zero moment of truth’.
  • Performance marketing channels like search should work in cohesion with brand-building activity....

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WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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