What’s working in retail

Global strategies, campaign updates and trends in retail.
  • E-commerce made up roughly $1 out of every $5 spent on retail in 2020, up from about $1 out of every $7 spent in 2019.
  • ’Click and collect’ and ‘buy now, pay later’ purchases have proven attractive to consumers as they combine the choice and convenience of online with the product interaction and simplicity of physical retail.
  • Physical stores can still play an important part in the omnichannel content experience, as livestreaming and social commerce offer huge opportunities for brands to entertain and convert customers.
  • Sustainability has become increasingly important as Gen Z expect more transparency....

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