What's working in data-driven marketing

Global strategies, campaign updates and trends in data-driven marketing.
  • Contextual targeting may provide a solution to audience reach in a post-cookie era, with two thirds of European advertisers viewing it as a solution.
  • Data can identify new consumer segments, reach connected TV audiences, shape real-time media strategies, and tell stories that form deep connections with audiences.
  • It is elevating digital OOH into a more powerful, persuasive and effective medium.
  • A focus on ROI has accelerated the adoption of programmatic buying, with 80% of P&G’s digital spend being programmatic in China....

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WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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