What's working in customer journeys 2022

Global strategies, campaign updates and trends in customer journeys.
  • Seamlessness and convenience matters for all customer journeys, but what that looks like may differ based on category, product or brand; so strategic planning is essential.
  • Building in-house modelling tools to leverage first-party data will offer continuity and category advantage as regulation hits third party cookies.
  • According to the Hankins Hexagon, for different brands and different categories, there is likely a dominant path to purchase.
  • Failure to acknowledge the importance of culture in customer journey planning and business building will put brands at a competitive disadvantage....

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WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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* Top 10 brands