What's working in audio

Global strategies, campaign updates and trends in audio.
  • Radio and podcasts can provide solace for listeners in difficult times.
  • Radio advertising is a great medium to reach grocery shoppers on the way to the supermarket.
  • Audio provides an opportunity for marketers to step away from visual clutter and connect with consumers on a deeper level.
  • Radio and audio have the ability to raise awareness and educate audiences.
  • Podcast audiences are growing, offering a wide range of targeting opportunities....

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WARC helps you to plan, create and deliver more effective marketing

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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