WARC Word of Mouth Masterclass 2008: How Lynx, O2 and Aquafresh Produced Award-Winning WOM Campaigns

James Aitchison

In this article, James Aitchison, Managing Editor of WARC Online, discusses WARC's Word of Mouth Marketing Awards 2008.

WARC Word of Mouth Masterclass 2008: How Lynx, O2 and Aquafresh Produced Award-Winning WOM Campaigns

James Aitchison

This article is an extract from WARC's Word of Mouth Masterclass 2008. An analysis of the event is available here, and a full list of...

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