WARC Webinar: Selling creativity short Les Binet and Peter Field In this webinar, Peter Field and Les Binet share the secrets to creative effectiveness in the context of 'Selling Creativity Short', a recent IPA report. Creativity & effectiveness United Kingdom Download slides Presented by: Peter Field (Consultant) Les Binet (Head of Effectiveness, adam&eve DDB) Related content Warc Webinar: The long and short of it Short-termism, budget pressure and 'toxic' digital metrics: Peter Field on threats to creative effectiveness