WARC in Cannes Replay: Is Behavioural Economics worth the hype?

Richard Shotton, author of The Choice Factory, and Mark Earls, author of "The Herd", "Copy, Copy, Copy" and more, discuss why – despite the heightened conversation and excitement around behavioural economics – it's still rare to find these theories cited among the case studies of the best work in advertising.

Presented by:

Richard Shotton (Author of "The Choice Factory")

Mark Earls (Author of "The Herd", "Copy, Copy, Copy" and more)

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