WARC in Cannes Replay: Is Behavioural Economics worth the hype?
Richard Shotton and Mark Earls
Richard Shotton, author of The Choice Factory, and Mark Earls, author of "The Herd", "Copy, Copy, Copy" and more, discuss why – despite the heightened conversation and excitement around behavioural economics – it's still rare to find these theories cited among the case studies of the best work in advertising.
Presented by:
Richard Shotton (Author of "The Choice Factory")
Mark Earls (Author of "The Herd", "Copy, Copy, Copy" and more)
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