WARC Webinar: How to be rational about the emotional

This webinar explores the rational arguments for using implicit, emotional and social research.

Warc Webinar: Advertising Research - How to be rational about the emotional

Presented by:

Nick Southgate, Consultant

Mark Earls, Author of Herd

David Penn, MD, Conquest Research

Phil Barden, MD, Decode Marketing

Related content

  • Warc Advertising Research 2013: Researching the implicit memory, Brian Carruthers, Event Reports, Advertising Research, September 2013
  • Researching implicit memory: Get to the truth, Nichola Kent-Lemon, Admap, May 2013
  • Researching implicit memory: The quest for research precision, Ali Perry and Phil Sutcliffe, Admap, May 2013
  • Researching implicit memory: Deep dive through trance, Lisa...

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