WARC Webinar: Beyond boring briefs: How to inspire great work Faris Yakob In this webinar, Faris Yakob, Founding Partner of Genius Steals, explains how to create better and more creative briefs. Asia (general region) Account planning, strategic planning Role of the planner, strategist Communications development research Creative briefing Presented by:Faris Yakob (Founding Partner, Genius Steals)Related content Topic page: Innovation and NPD The Innovation Casebook 2016: Lessons for marketers on creating innnovative campaigns Topic page: Working with agencies Admap magazineWatch more webinars...