Where to listen
Timestamps
01:49 – What has been the reception to the results of the study? 04:17 – How should marketers deal with an unclear brief? 08:57 – How has the brief has evolved? 10:12 – Which objective should be at the crux of the brief? 13:01 – The relationship between agencies and their clients. 17:55 – Discussion of collaborative briefs. 22:33 – How has the briefing process changed with the rise of omnichannel planning?26:00 – What does success...