WARC Talks: WARC x Cannes Lions – digital commerce and when targeting doesn't work

Alex Brownsell, David Tiltman, Imaad Ahmed and Anna Hamill

This episode of the WARC Podcast talks about the collision of marketing and digital commerce – a hot topic at this year’s Cannes Lions festival – and reveals fresh research from Creative X and Analytic Partners.

Where to listen

Further reading

Does brand matter in digital commerce?

Rethinking brand for the rise of digital commerce

Convergent Commerce: Navigating the increasingly fragmented world of emerging channels and shoppable touchpoints...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands