Where to listen
Timestamps
01:20 – Why did you look at these particular campaigns that use creativity to drive effect? 02:47 – Maersk and creativity in B2B. 12:59 – Pepsi’s risky print and out-of-home campaign. 21:32 – Deutsche Bahn’s creative programmatic campaign.
Further reading
Maersk: The Upside of Integrated Logistics
Pepsi: Better With Pepsi
Deutsche Bahn: Rediscover Germany...