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Timestamps
01:20 – Why did you look at these particular campaigns that use creativity to drive effect? 02:47 – Maersk and creativity in B2B.12:59 – Pepsi’s...
WARC Talks: Trends in creative effectiveness – 1. Impactful creativity across sectors
This episode of the WARC Podcast is the first in a special three-part series that looks at creative effectiveness through the lens of the winners of 2022’s WARC Awards for Effectiveness.
