WARC Talks: Share of search

This episode of the WARC Podcast discusses how marketers can use share of search as a metric and if this could be a new way to prove the effectiveness of advertising.

Where to listen

Timestamps

01:00 – Definition of share of search - what is it and what isn't it? 02:17 – Why is it so interesting?02:53 – In what ways can you use share...

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