00:50 – An overview of Krystal’s business. 03:20 – What marketing channels do you use broadly? 04:20 – Posting on social and working with college athletes. 06:22 – What social channels are most effective for Krystal 07:26 – How did you develop your relationship with rapper 2 Chainz? 11:37 – What were the KPIs for this relationship? 13:26 – How do you navigate the space as a regional brand competing with big budget national competitors?14:25 –...
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