02:54 – What makes this specific economic moment different for brands, compared to challenges over the last three years? 10:07 – What is the consumer sentiment right now? 15:35 – Are there any emerging trends in this data that surprised you? 17:56 – In a time of inflation, is it possible for brands to grow? 21:52 – Examples of delivering value. 24:56 – Consumer shopping habits.28:40 – How can brands navigate pricing pressures without damaging brand perception...
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
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Bray Leino
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.
