Where to listen
Timestamps
02:47 – Challenges the Bailey’s brand was facing. 06:08 – What was your solution? 09:01 – Executing an idea globally which feels localised. 10:42 – Narrowing the gender gap. 12:55 – How did this impact your relationship with retailers? 15:02 – What were the results? 19:06 – What stood out about this paper? 22:48 – Other examples of stepping out of usage occasions. 26:23 – Lessons for marketers. 29:31 – Sustainability at Bailey’s.