WARC Talks: Creativity and attention

Karen Nelson-Field and Orlando Wood

This episode of the WARC Podcast looks at creativity and attention with Karen Nelson-Field, CEO and founder of Amplified Intelligence, and Orlando Wood, Chief Innovation Officer at System1 Group.

Brand identity & image
Brand character
Channel planning, media mix selection
Context & position of advertising
Creativity & research
Attention
Strategy

Where to listen

Timestamps

01:57 – Orlando gives us an overview of his new book. 03:55 – What is meant by ‘broad-beam’ and ‘narrow-beam’ attention?10:18 – How does Karen’s...

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