02:06 – Overview of the Famous Orders campaign. 02:31 – How did you make sure that this fan-first campaign could also have mainstream appeal? 03:46 – Overview of Project Understood. 06:30 – What lessons can you share with marketers looking to adopt a similar strategy of empowering consumers? 07:57 – Famous Orders is all about ‘sharing the pen’ – tell us more. 09:32 – Relatability as a means of reaching your target communities.12:50 – Partnerships being used...
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