WARC Talks: Closing the effectiveness gap

Nathalie Bordes, Sarah Faust and Maren Seitz

In this episode of the WARC Podcast, WARC Talks the Marketer's Toolkit 2022, covering the key themes identified in the report and focusing on closing the effectiveness gap.

Tracking theories & ideas
Effectiveness studies
Strategy

Where to listen

Timestamps

01:15 – What areas of measurement are causing issues for brands? 02:35 – Are brands concerned about third-part cookie depreciation?04:45 – Brands...

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