WARC Talks: Attention

In this episode of the WARC Podcast Karen Nelson-Field, CEO and founder of Amplified Intelligence, Mike Follett, managing director at Lumen Research, and Ian Edwards, head of connection planning at Facebook talk attention.

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Timestamps

00:55 – What do we mean by attention and why is it important? 05:15 – Weighting CPMs by attention.08:23 – What were the major conclusions of this...

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