WARC Talks 360: Pricing in a recession - setting the strategy

Fiona McAnena

Fiona McAnena, a strategic marketer and board adviser who’s worked on international brands across multiple sectors, looks at the four factors to consider when setting pricing strategy during a recession: category, brand, segmentation and timescale.

Presented by:

Fiona McAnena Strategic marketer and board adviser, Clearhound

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