WARC Talks: 3 in 15 – Media models in flux

David Tiltman and Alex Brownsell

In this episode of the WARC Podcast, David Tiltman, WARC’s SVP Content, is joined by Alex Brownsell, Head of Content for WARC Media, to talk about the latest Global Ad Trends report, titled ‘Media models in flux’.

Where to listen

Timestamps

01:45 – Why are we looking at this topic? 03:01 – Traditional media models are becoming unsustainable. 08:22 – Advertising as a driver of profitability. 15:05 – What it means to be a media owner is being re-written.

Further reading

Global Ad Trends: Media models in flux

By next year, Amazon’s ad side-hustle may have outgrown the entire publishing medium

Politico targets virtuous circle with its subscription and ad businesses

‘SVOD viewing peaked in 2021 – the future of CTV...

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