Where to listen
Timestamps
00:31 – Why are we talking about conscious consumerism? 01:31 – The cultural barriers in the way of the green economy growing. 05:12 – The need for marketing to take more of a ‘systems’ approach to their sustainability efforts. 07:45 – Sustainable packaging. 08:23 – Product and service innovations for new customer segments. 10:46 – Comparing the India and South East Asia markets and how they are both faring?
Further reading
How can brands navigate conscious consumerism in...