Understanding the digital path to purchase

Marilyne Alie, VP Strategy Sport Chek at Touche Media, Chris Perry, VP Education at EDGE and Imaad Ahmed, Head of Planning and Field Marketing at WARC, look at how brand’s know their consumers' path to purchase.

Presented by:

Marilyne Alie (VP Strategy Sport Chek, Touche Media)

Chris Perry (VP Education, EDGE)

Imaad Ahmed (Head of Planning and Field Marketing, WARC)

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