The secret financial lives of Americans – and the future of financial services

Gunny Scarfo and Ben Zeidler, co-founders of Nonfiction Research, go behind the scenes of Nonfiction's unusual research approach, which included interviews with bank robbers, bank executives, Wall Street analysts, and shopping addicts.
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Presented by:

Gunny Scarfo (Co-founder, Nonfiction Research)

Ben Zeidler (Co-founder, Nonfiction Research)

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