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The opportunities and challenges around martech

Amy Rodgers, Sophie Harding, Steve Lok and Damian Ryan

WARC Webinars, October 2018

Topics

Presented by:

Steve Lok (Global head of Martech, The Economist)

Sophie Harding (Trends and insights director, Mindshare)

Damian Ryan (Partner, Moore Stephens)

Amy Rodgers (Research editor, WARC)

What else does this article talk about?

Data-driven marketing
Data protection & privacy
Marketing budgets
Magazines, periodicals, books
United Kingdom
United States
Tech-driven innovation
Digital media consumption
Asia (general region)
Europe (general region)
Virtual & augmented reality
Digital transformation
Artificial Intelligence (AI)
Voice, chatbots

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WARC’s coverage is unrivalled – grouping articles, case studies and research around 100 different marketing topics, arranged across 11 themes.

What do I get with WARC?

65,000+ articles covering the full spectrum of marketing communications.
Including over 12,000 effectiveness case studies revealing the campaign strategies of the world's leading brands to help maximize ROI.
Best practice guides that explain the how and why of marketing challenges to stay ahead of the ever-changing marketing landscape.
Marketing intelligence, trend reports, brand profiles and event reports to give your brand clear competitive advantage.

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Presented by:

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