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The opportunities and challenges around martech

Amy Rodgers, Sophie Harding, Steve Lok and Damian Ryan

WARC Webinars, October 2018

Topics

Presented by:

Steve Lok (Global head of Martech, The Economist)

Sophie Harding (Trends and insights director, Mindshare)

Damian Ryan (Partner, Moore Stephens)

Amy Rodgers (Research editor, WARC)

What else does this article talk about?

Data-driven marketing
Data protection & privacy
Marketing budgets
Magazines, periodicals, books
United Kingdom
United States
Tech-driven innovation
Digital media consumption
Asia (general region)
Europe (general region)
Virtual & augmented reality
Digital transformation
Artificial Intelligence (AI)
Voice, chatbots

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WARC’s coverage is unrivalled – grouping articles, case studies and research around 100 different marketing topics, arranged across 11 themes.

We believe that effective marketing is based on facts, not opinions

Since 1985, we’ve brought confidence to marketing decisions through the most trusted research, case studies, best practice, data and inspiration. Today, we help 75,000+ marketers across 100+ countries.

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What else does this article talk about?

We believe that effective marketing is based on facts, not opinions