How to win over clients and prove effectiveness: Tips from the IPA Effectiveness Awards

Neil Godber, Head of Planning at JWT & Convenor of judges 2018 IPA Effectiveness Awards, Kate Cox, VP, CMO at GoDaddy.com EMEA and Mark Evans, Marketing Director at Direct Line Group, discuss how agency planners can best demonstrate the effectiveness of their activity.
Download slides

Presented by:

Neil Godber (head of planning, JWT & convenor of judges 2018 IPA Effectiveness Awards)

Kate Cox (VP, CMO GoDaddy.com EMEA)

Mark Evans (marketing director, Direct Line Group)

Related content

  • Insights from the IPA ‘Media in Focus’ report: Key ways that media drive marketing effectiveness
  • IPA Effectiveness Awards
  • 2016 IPA Effectiveness Awards: Insights from the winning campaigns
  • What we know about creativity and effectiveness...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands