How mobile gaming is changing brand loyalty strategies

Natasha van der Pas, Senior Strategist at Wunderman Thompson, discusses how brands including Starbucks, Shell and Disney have successfully tapped into the use of mobile gaming to increase customer loyalty, and outlines the mechanics that will drive success.

Presented by:

Natasha van der Pas Senior Strategist, Wunderman Thompson

Related content

  • Marketing in the gaming ecosystem
  • How mobile gaming is changing brand loyalty strategies
  • What marketers need to know about the in-game advertising opportunity
  • How online games can help other entertainment brands to thrive...

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