Presented by:
Fiona Blades (President and chief experience officer, MESH Experience)
Doug Pulick (SVP of research, National CineMedia)
Sarah Barasch (SVP of insights and measurement, Screenvision Media)
Cinema as a superhero medium
Fiona Blades, president and chief experience officer at MESH Experience, Doug Pulick, SVP of research at National CineMedia and Sarah Barasch, SVP of insights and measurement at Screenvision Media, analyse how cinema compares to all other touchpoints.
