Changing channels in B2B

Corinne Sklar, Chief Marketing Officer at IBM iX, Jorrit DeVries, Global Category Development Officer at Spotify, and Alyssa Hennessy, Media Strategist at LinkedIn discuss the future of B2B marketing in the tech and telco space, the trends to watch, and how to adapt for a stronger B2B brand.

Presented by:

Corinne Sklar (Chief Marketing Officer, IBM iX)

Jorrit DeVries (Global Category Development Officer, Spotify)

Alyssa Hennessy (Media Strategist, LinkedIn)

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