Are consumers eating their feelings? How memory and emotion create stronger brand connections
Amy Shea and Emily Higgins
Amy Shea, director of brand experience at Ameritest, and Emily Higgins, vice president of client services at Ameritest, discuss how marketers can build emotion and drive choice in their categories.
Amy Shea (Director of brand experience, Ameritest)
Emily Higgins (Vice president of client services, Ameritest)
- What we know about using emotion
- What we know about neuromarketing
- How long-term memory drives advertising...