Trends Snapshot: iBeacon - New ways to connect with shoppers

Stephen Whiteside

This article looks at iBeacon, a piece of technology that allows every device powered by Apple's latest iOS 7 operating system to transmit and receive unique signals via Bluetooth, across a distance spanning up to 150 feet.

Trends Snapshot: iBeacon - New ways to connect with shoppers

This Trend Snapshot includes:

  • Trend overview: what it is and why it's important

  • Brands ahead of the curve: examples from American Eagle Outfitters, the NFL and Westpac, among others

  • What it means...

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