Trends Snapshot: How big brands are achieving crowd-driven innovation

Stephen Whiteside

This article looks at the emerging trend of 'crowd companies' - major brands that are looking to external partnerships, such as with their customers, communities or small start-ups, to influence manufacturing, innovation and sales processes.

Trends Snapshot: How big brands are achieving crowd-driven innovation

This Trend Snapshot includes:

  • Trend overview: what it is and why it's important

  • What it means for brands: expert practitioner insight

  • Brands ahead of the curve:examples from General Electric,...

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