Trends Snapshot: eSports – A new type of sponsorship opportunity

This article describes 'eSports', a new spectator 'sport' that revolves around video games, and explains the opportunities for sponsorship available to brands.

Trends Snapshot: eSports – A new type of sponsorship opportunity

This Trend Snapshot includes:

  • Trend overview: what it is and why it's important
  • Brands ahead of the curve: examples from Coca-Cola, Red Bull and Intel, among others
  • What it means for brands:...
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