Trend Snapshot: Vertical video

This Trend Snapshot includes:

Trend overview

As consumers watch and shoot more content on mobile phones, they are fuelling a move towards 'vertical video' – tall, narrow clips best displayed in portrait, rather than landscape, form.

Compelling evidence supporting this shift comes from Mary Meeker, a partner at venture capital firm Kleiner Perkins Caulfield and Byers, who releases a highly influential digital trends report each year. Her latest analysis suggested that 29% of the time Americans spend watching video now occurs vertically, compared with only 5% in 2010.