Trend Snapshot: Vertical video
This Trend Snapshot includes:
- Trend overview: what it is and why it's important
- Brands ahead of the curve: examples from Audi, Burger King and Cosmopolitan
- What it means for brands: expert insight from Sergio Claudio of RockOrange and Tom Westerlin of Huge
- What can we expect: where this trend might lead
- Next steps: how to get involved
- Further reading: where to find more on this subject
As consumers watch and shoot more content on mobile phones, they are fuelling a move towards 'vertical video' – tall, narrow clips best displayed in portrait, rather than landscape, form.
Compelling evidence supporting this shift comes from Mary Meeker, a partner at venture capital firm Kleiner Perkins Caulfield and Byers, who releases a highly influential digital trends report each year. Her latest analysis suggested that 29% of the time Americans spend watching video now occurs vertically, compared with only 5% in 2010.