Trend snapshot: What is 5G?

This article explores what 5G is, the impact it will have on advertisers and challenges that it faces.

Trend Overview

5G is a term used to refer to fifth-generation mobile network technology. Telecommunications vendors first began developing 5G systems as far back as 2009, but are yet to agree upon a set of international standards – something the International Telecommunication Union (ITU), a Geneva-based United Nations agency, and 3GPP, a global mobile standards body, have pledged to do by the end of 2017, with the aim of rolling out services from 2019.

As a basic guide, in 2014, the GSMA, the global mobile operator trade body, offered eight criteriawith which to define...

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